Web 2.0 strategy

Posted on June 10, 2007. Filed under: strategy, technology, web 2.0 |

Ok, so it’s a good idea to have a web 2.0 strategy. But is it a good idea to mandate which web 2.0 applications your organisation and its members will use and/or recommend? Eg. linkedin or facebook or myspace; You Tube or flickr or photobucket; del.icio.us or simpy; google reader or Bloglines; igoogle or pageflakes or netvibes; or ?? or all of them?? Or none of them and develop in house web 2.0 enabled repositories instead?

Mandates could be a good idea from the pov of maintaining presentation consistency for internally produced content. But on the other hand if you are an organisation (eg. a Library) that needs to link to a variety of external resources then these will undoubtedly be located within a wide range of applications and so consistency won’t be possible.

Mandates could also help to ensure that similar resources are deposited in the same place and so enable people to retrive all resources on a particular subject easily. Otherwise they would have to carry out the same search within more than one site – unless a x-search is possible.

Anyone out there have any thoughts on this?


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